WAVEMETRIX - Discover more

Wavemetrix is a small, independent tech company based in London that has developed proprietary technology that specialises in capturing, processing and understanding data for the movies and entertainment industry in the U.S., Europe and rest of the world.

SERVICES:
• Brand strategy
• Brand name
• Visual identity
• Website
• Print

Wavemetrix Logo Outlined Breakdown

Wavemetrix Logo Structure Breakdown

The existing Wavemetrix brand identity and message was too generic and not specific to the movie industry. We had created their original brand identity in 2011 when both Wavemetrix and BTL were fresh start-ups. Back then the Wavemetrix company helped a diverse range of clients, in different sectors, by mining online data with proprietary software that measured unprompted positive and negative sentiment. Over the last few years the company has streamlined its services and focused all of its attention in one area. They now specialise in helping the movie industry, primarily film studios in Hollywood, understand online data to formulate consumer insights about the effectiveness of new movie trailers. The success or failure of a film trailer can make or break studios. An industry where businesses risk millions of dollars with every new project. Wavemetrix is key to helping studios minimise that risk.

Wavemetrix Brand Message Slideshow

Wavemetrix Website on Laptop

Wavemetrix Presentation in Meeting Room

We created a new identity inspired by the core function of the brand, e.g. measuring unprompted positive and negative sentiment. The new logo is a stylised impression of a sentiment diagram.

Wavemetrix Branding on Stationary and Shirt

Discover more

The new brand message is the result of a quick but insightful chat with Alan the founder of Wavemetrix. He is very passionate about his company and genuinely believes, with no doubt, that Wavemetrix offers more technology, innovation, insight, knowledge, expertise and specialist skills to the film industry than any of the competition. This lead us quickly to the line ‘Discover More’, e.g. other companies help you discover ‘x’… we help you discover more ‘x’.

Wavemetrix LA Billboard Ad

Wavemetrix Magazine and Website Ads

We created a new website that is a customised Squarespace template. Alan requested a very simple website design that was aligned with our less is more mantra.

LINKS:

Marketing Communication News

WAVEMETRIX UPDATE SEP 2023: Alan has grown the business to play a leading role in the world of data mining for movies.