HECTARES - A whole new measure of taste

Kevin Harvie at Hectares had done an impressive job of getting his sweet potato crisps into Tesco supermarkets, BP petrol stations and small independent shops and cafes across the UK, all within just 2 years of starting the company. However, the brand touch points were not aligned or giving a clear and simple message. Our challenge was to take the Hectares brand to the next level with a new look & feel that was vibrant, bold and metropolitan but still true to its natural, hand-cooked, quality ingredients. The identity also needed to also be applicable beyond sweet potato crisps as the company expands into different snacks.

SERVICES:
• Brand strategy
• Visual identity
• Website (original version for launch)
• Illustration

HECTARES UPDATE SEP 2023: Kevin took the brand as far as he could take it without the large scale investment and infrastructure needed to fulfil the orders from national supermarkets.