WAVEMETRIX: “Discover more.”

CHALLENGE: Wavemetrix is a small but strong London-based tech company with a game-changing edge - they’ve developed their own tech that captures, processes, and decodes data for the global movies and entertainment industry. We first crossed paths with them back in 2011, when both Wavemetrix v1.0 and our agency were fresh-faced start-ups. Fast forward to now, and Alan, the founder, reached out again, this time asking for a total brand refresh for Wavemetrix v2.0. His brief? “You know us, just do whatever you think will take us to the next level.” So, we did exactly that.

SUCCESS: Alan, the founder, is not one for long speeches. What he did say? Sales are up, customer acquisitions are up, and market share in every territory is up. That’s all we needed to hear.

SERVICES:
• Brand strategy
• Brand name
• Visual identity
• Website
• Print

Wavemetrix Logo Outlined Breakdown

Wavemetrix Logo Structure Breakdown

The new visual identity takes inspiration from Wavemetrix’s core software—tracking, measuring, and archiving online sentiment. We created a stylised version of a sentiment diagram, with green for positive and red for negative, reflecting the unfiltered emotions they capture. Alan and his team specialise in helping Hollywood studios understand online reactions to movie trailers, where millions are on the line. A successful trailer can make or break a film, and Wavemetrix is crucial in helping studios minimise that risk with smart, data-driven insights.

Wavemetrix Brand Message Slideshow

Wavemetrix Website on Laptop

Wavemetrix Presentation in Meeting Room

Wavemetrix Branding on Stationary and Shirt

Discover more

The new brand message came out of a quick but spot-on chat with Alan. He’s super passionate about Wavemetrix and is 100% convinced they offer way more than the competition - more tech, more innovation, more insight, more expertise for the film industry. That conversation led us straight to the line: ‘Discover More.’ Other companies help you discover ‘x’… but with Wavemetrix, you discover more ‘x’.

Wavemetrix LA Billboard Ad

Wavemetrix Magazine and Website Ads

We whipped up a fresh new website for Wavemetrix on Squarespace, keeping it lean and mean. Just enough content to catch eyes and steer potential leads straight to Alan’s inbox. All on a tight budget and in record time.

LINKS:

Marketing Communication News

WAVEMETRIX UPDATE SEP 2024: Alan and the team are onwards and upwards, picking up plenty of new clients along the way.