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SKYHOUR: “The sky is ours.”

CHALLENGE: Our not so small challenge was to help the Skyhour founders carve out an entirely new category in the massive, and already crowded, aviation industry. We were brought on board to help them shake up the outdated air travel industry and create a fresh, exciting brand from the ground up. Their vision? To give people the power to fly when and how they want, on any airline, using a game-changing new flight currency. Skyhour was all about putting freedom and flexibility back into the hands of travelers, and we were ready to help them take off and challenge the status quo.

SUCCESS: In the first few months, we worked side by side with the Skyhour founders during their soft launch, helping them attract early adopters, build brand awareness, and drive sales. Once things were ready to take off, we steered the brand into the spotlight, catching the attention of top investors across Europe. In no time, they locked down a six-figure round of funding. With a massive team effort, the brand soared, opening a HQ in Lisbon and setting up offices in NYC. It wasn’t long before JetBlue Technology Ventures in the U.S. came knocking with a major investment offer!

SERVICES:
• Brand strategy
• Brand name
• Visual identity
• App UX/UI
• Website
• Investor decks
• Print 
• Video
• Illustration

 
 

"With a push from JetBlue Technology Ventures to spur global growth and presence in the travel market, Skyhour should become a new favorite among those who want to give a bit more than a Starbucks gift card this holiday season." - FORBES

 

 

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A skyhour equals one hour of flight time - on any airline, to any destination. It’s also worth $60, or a dollar for every minute you're in the air. It’s a super simple and straightforward way to think about flying, unlike those confusing miles and reward points that feel totally random in value.

 

 

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The visual language we designed for Skyhour was our answer to the cluttered, chaotic world of travel branding. We wanted Skyhour to feel like a refreshing, calm break from all that noise. The wide open skies you’ll see across the brand are a perfect metaphor for the freedom Skyhour gives you: “Fly wherever you want, on any airline, whenever you choose. No limits, no restrictions... the sky is yours.”

 
 

We were hands-on throughout the entire process of designing the interface for the iOS app and responsive website, with Android next on the list. Our mission? To strip away the usual headaches and hurdles that clutter most user experiences. For Skyhour, we wanted the UX and UI to feel light, simple, and effortless - putting as little as possible between people, the sky, and their dream destination. 

 
 

Every business has two sides: the behind-the-scenes hustle and the public-facing show. With Skyhour, we were deeply involved in both. We worked closely with the founders and developers on product design and brand messaging, while also spending countless hours behind the scenes perfecting the story and design for every investor presentation. We were right there, crafting the narrative every step of the way.

 
 

SKYHOUR UPDATE SEP 2024: With the app and website up and running, and big-name investors like JetBlue Technology Ventures coming on board, Skyhour was gaining serious traction and building buzz. They were gearing up for the next funding round of $15 million to fuel their growth - until the pandemic hit them hard and shook the aviation industry to its knees with some serious air turbulence.

 

Legal Disclaimer: The content contained within this case study is created by BTL Brands Ltd. The case study sometimes uses artistic impressions of certain aspects of the Skyhour brand. The Skyhour trademark is the property of Skyhour Inc and Skyhour Inc take no legal responsibility for any content featured within this case study.