SAHTI - Strong Finnish Ale

Sahti is home-brewed across the country and usually served locally around Christmas time, but a handful of brands are available nationwide throughout the year. One of these is Finlandia Sahti. The branding and packaging was desperately in need of a redesign to get it more attention and respect next to national favourites like Karhu.

A strong disclaimer: our new design for Finlandia Sahti was only created as a concept pack as part of our ‘Do Better’ new business development initiative. A programme designed to show founders, business owners and marketing directors (e.g. new clients that we would like to work with) how we can help them do better with their brands. The intention was to create a better Finlandia Sahti brand and pack design, and share it online to get on the radar of the marketing director. However, the concept design went viral and ended up out-performing the actual design!

The new branding and packaging ‘concept’ design was featured widely across beer and design blogs, introducing Finlandia Sahti to a whole new audience at home and abroad. The design has even spawned a not-so-great imitator!

Links:
The Dieline
Packaging of the World