POST TAG: “The frictionless way to get drivers to the right front door, first time, every time.”

CHALLENGE: Keith hit us with a straight-up urgent request: "We need a logo by tomorrow morning." When Keith says “logo,” he means the whole shebang - brand strategy, visual identity, and website. It was already 5pm when we got off the phone, so we had to hustle to deliver by 9am the next day. Not our preferred way of working, but sometimes you’ve got to go with the flow.

Keith Lewin (yes, we're related) launched PostTag out of sheer frustration after too many of his Amazon deliveries went AWOL in the wilds of Essex. PostTag is a game-changer: it adds three digits to the end of a postcode for pinpoint accuracy, so delivery drivers never waste time hunting for addresses, health workers get to patients faster, and municipal teams find those tricky repair spots without a hitch. The potential? Massive.

SUCCESS: The new brand gave Keith and his growing team a serious boost, helping them hit the ground running. By the end of their first year, they were already chatting with big names like DHL, Ocado, and Tesco. Fast forward a few years, and PostTag has not only nailed several rounds of investment but also expanded its market share and seen some impressive numbers. The future's looking bright!

SERVICES:
• Brand strategy
• Visual identity
• Website (v1.0 for launch)

The new visual identity plays on the idea of a hashtag. It had to be clean and simple, with an unexpected colour palette, so that the app icon stood out from the crowd on the busy screen of a phone. 

We designed and built a responsive website for launch in Squarespace that was easy to use for the founders moving forward.

POST TAG UPDATE SEP 2024: Keith and his team have raised several rounds of investment and the business is growing.