McCOY’S: “Man Crisps.”

CHALLENGE: We whipped up our design for McCoy’s in just one day as part of our ‘Do Better’ programme - an ongoing self-initiated new business development project aimed at showing business owners and marketing directors how we can help them do better with their brands with some quick and easy fixes.
The plan? Create a fresh, eye-catching McCoy’s pack design and share it online to catch the attention of the Marketing Director over at KP Snacks. Let’s just say we wanted to make some ‘manly’ noise!

SUCCESS: We gave McCoy's crisps a proper ‘manly’ makeover to match their whole ‘man’s crisps’ vibe. By just rotating the pack 90 degrees (same size, mind you), we crafted a design that’s perfect for even the biggest man-hands to dive into. And guess what? Our concept design went viral, totally smashing the actual design by a huge, manly margin:

• Over 200,000 views online in 7 days
• Over 60,000 views on Buzzfeed
• Over 300 reactions on Twitter, of which 95% positive
• Awarded Pack of the Week on The Dieline
• Featured on Creative Review design blog
• Featured on FoodBeast design blog
• Featured on DesignWeek design blog
• Featured on Thrillist design blog
• Featured on The Drum

"Seriously, why didn't someone think of this sooner?"

Ali Drucker, Thrillist

"Problem solved, Real Men. CRISP AWAY!"

Alex Naidus, Buzzfeed

"A once-in-a-lifetime-holy-sh*t-improvement"

Dominique Zamora, Foodbeast