HECTARES: “A whole new measure of taste.”

CHALLENGE: Kevin, the founder of Hectares, pulled off something pretty remarkable - building his brand from the ground up on the skinniest of shoestrings while holding down a full-time job. Within just two years, his sweet potato crisps were flying off the shelves in Tesco, BP stations, and indie shops across the UK. But the brand identity? It was all over the shop. Our job was to elevate Hectares with a fresh look that was bold and brave, focused on its natural, hand-cooked quality. And, it needed to go beyond just crisps as the brand expanded into new snacks. Time to connect the dots!

SUCCESS: The new brand and packaging design ticked all of Kevin’s boxes, and boxes of crisps were flying out of the depot faster than ever. Sales were revving up like a tractor with an F1 engine, and market share was being harvested at record speed. Kevin? Absolutely buzzing.

SERVICES:
• Brand strategy
• Visual identity
• Website (original version for launch)
• Illustration

HECTARES UPDATE SEP 2024: Kevin has pushed the brand as far as he can on his own, but to keep up with the quantity and price demands from UK supermarkets, he needs serious investment and the right infrastructure to scale things up.