DOE TAYLOR: “Get it done.”

CHALLENGE: Andrew Doe and Alix Taylor, the brains behind ConnectB2B, came to us with a simple yet tricky brief: “We need you to create a stylish new brand for our I.T. company… but we don’t want to be an I.T. company. And we definitely don’t want to look, feel, or sound like one.” Easy, right?

SUCCESS: The old ConnectB2B brand? Pure I.T. cliché—dry, dull, complex, clunky, and using the same tired language and visuals as every other tech company in the UK. But Andrew Doe and Alix Taylor? They were the exact opposite: bold, brave, colourful, and loud with personalities that filled the room. They didn’t fit the mould, so why should their brand? The new identity we created was a total game-changer. A couple of months after the relaunch, Andrew called with some big news - several new clients on board, quarterly sales through the roof, and a hefty slice of market share snatched from the competition. All thanks to our fresh rebrand.

SERVICES:
• Brand strategy
• Brand name
• Visual identity
• Website
• Print 
• Packaging
• Advertising

We wanted the new name to break away from the usual I.T. crowd. With their HoReCa clients - think Jamie Oliver, Dishoom, and Wahaca - the brand needed to fit right in with a world of bold, creative personalities, not the cold, generic tech space. After a quick audit, we saw most I.T. names were either jargon-heavy or just plain forgettable. So, we went completely in the other direction: personal, approachable, and human. The solution? We kept it simple and used the founders’ surnames—Doe Taylor. It caught Andrew and Alix off guard at first, but they ended up loving it!

To balance out the understated brand name, we knew the brand message needed some punch. Every meeting with Andrew came with the same big, bold energy and monologues along the lines: “Sure, it might look and sound like we’re offering the same stuff as everyone else. But dig a little deeper, and you’ll feel the difference. We’re the only ones who really get ‘it’. We instinctively know how to deliver maximum results, with minimal fuss. While others are stuck in the usual I.T. (Information Technology) quick fixes, we’re all about I.T. (Intuitive Technology) long-term solutions.” That told us all we needed to know. We nailed it by creating a dynamic brand message system around it:
Get it done. Keep it simple. Push it further.

DOE TAYLOR UPDATE SEP 2024: Alix moved on to a new venture whilst Andrew has grown the business to become a major player in the world of HoReCa intuitive technology.