AnySharp Logo Breakdown
ANYSHARP: “The world’s best knife sharpener.”
CHALLENGE: AnySharp proudly proclaims itself as the world's best knife sharpener (bold), but was struggling to get listed in more premium stores. We were asked by the founders Yusuf and Zia to reposition their brand from budget to premium.
SUCCESS: Since the rebrand, AnySharp has seriously sharpened its blade! Brand awareness is skyrocketing among both consumers and pros, with a whole lineup of top chefs like Jamie Oliver, Ken Hom, Rosemary Shrager, and Prue Leith giving it their stamp of approval. Sales? Up. Market share? Up. Growth and profile? You guessed it—up!
SERVICES:
• Brand strategy
• Visual identity
• Packaging
• Illustration
• Renders
• Retouching
AnySharp Product Branding
AnySharp Product Illustration
AnySharp Product Illustration Reference
AnySharp Packaging Before and After
"How to properly sharpen knives using a stick sharpener?
First, buy an AnySharp sharpener and start with heavier strokes, then lighter ones to get an edge back on your knife."
Jamie Oliver
Chef, Author & TV Star
ANYSHARP UPDATE SEP 2024: Yusuf and Zia have amassed over 1 million satisfied customers and Anysharp is the best selling knife sharpener available on Amazon UK.